Our Brand
APICO is a trusted provider of plastic products and packaging, working with many of the Kingdom’s leading companies and partners beyond Saudi Arabia. We are one of the few manufacturers that cover the full spectrum of plastic production, allowing us to serve our clients with consistency, scale, and technical depth.
What truly sets APICO apart is how we work with our clients. We go beyond supply to build long-term partnerships, collaborating closely to develop new products and practical solutions that support innovation and unlock new opportunities.
Our work plays a meaningful role in everyday life and in the industries shaping the future. From improving the way food is packaged, to applying advanced engineering in areas such as electric vehicle chassis, our products are designed with performance, reliability, and progress in mind. In doing so, we are shaping possibilities—practically, responsibly, and with purpose.
As APICO continues to grow, our brand is evolving to better reflect who we are today and the role we play as a dynamic partner to our clients, while creating long-term value for our stakeholders.
These brand guidelines provide a clear and practical framework for how APICO should be expressed across all touchpoints. Used consistently, they help ensure that every interaction with our brand is clear, confident, and true to who we are.
Our brand
Brand story
Shaping possibilities.
We transform ideas and materials into solutions that help people live better and businesses perform smarter.
Our technology and resource‑efficient operations provide sustainable results today and into the future.
From design, tooling, manufacturing and testing through to commercial supply, we partner with our customer to ensure we deliver innovative high quality products at the right cost, on time.
Brand Model
Brand Attributes
Trusted experience
For over 30 years, our partners have relied on us to manufacture and deliver products with efficiency, reliability, and consistency.
Ingenuity to create
Driven by innovation and engineering, we design new products that help our customers enhance performance and improve lives.
Smart Sustainable production
We’ve evolved from traditional manufacturing to a tech-driven, sustainable model that enables the next generation of products.
Complete solution
Through continuous investment in our people and machinery, we deliver world-class manufacturing across every form of plastic production.
Partnership for value
More than suppliers, we work side by side with our customers to co-develop solutions that grow their business and add lasting value.
Our logo
The logo icon was created from the idea of taking a single plastic pellet and using that to bring business vision’s to life. Our logo is quite literally a reflection of our brand story, shaping possibilities.
The name APICO has been refined to show a modern, innovation led company. It provides a solid base for the dynamic icon, demonstrating our dependable and consistent approach to business success.
